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Awa Books privacy policy

1. The security of user data comes first

Awa Books respects the privacy of all users of the website or the online shop (hereinafter referred to as "the customer" or "the customer"). These data protection provisions form the basis for the processing of personal data and provide information about the type of user data collected from customers by Awa Books, how Awa Books uses this data and what rights the customers are entitled to. Awa Books complies with the applicable data protection laws and processes the personal data only for the purposes for which the data were transmitted.


These data protection provisions are adapted, supplemented or changed from time to time. With each new call or visit to the website, the current, available version applies.


Should there be any contradictions between this data protection declaration and the otherwise applicable contractual or terms and conditions of Awa Books, the provisions of this data protection declaration have priority.


2. Type and purpose of the data collected

The term “personal data” or “personal data” in the sense of this data protection declaration includes information by means of which the customers can be personally identified.


The processing of personal data is understood to mean any handling of personal data, such as collecting, using, storing, disclosing, transmitting or deleting the data.


On the one hand, Awa Books automatically collects personal data when the customer interacts with the website or uses the online shop. On the other hand, personal data that a customer makes available is recorded automatically or manually (e.g. by contacting, creating a user profile or customer account).


2.1. Data that is collected automatically

When visiting the Awa Books website, statistical visitor data is automatically collected about which parts of the website are visited by the customer. Each time a website is accessed, the web server automatically saves a so-called server log file, which contains, for example, the name of the requested file, the customer's IP address, the date and time of the request, the browser used, the operating system, the amount of data transferred and the requesting provider (access data). contains and documents the call. In this context, it is sometimes necessary that so-called cookies (see section 4 below) are used.


These access data are evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer.


2.2. Data when interacting with Awa Books, for contract processing, making contact and opening a customer account

Awa Books does not automatically collect personal data from customers, such as name, address, telephone number or e-mail address.


On the other hand, personal data is collected from customers if a customer voluntarily provides this in the context of an order or when contacting Awa Books (e.g. via contact form or email). Mandatory fields are marked as such, because in these cases Awa Books requires the data to process the contract or to process the contact and without this the order or the contact cannot be sent. Which data is collected can be seen from the respective input forms.


If a customer decides to open a customer account, Awa Books uses the personal data for the purpose of opening a customer account. The mandatory information requested during registration must be provided in full, otherwise Awa Books can refuse the registration. Awa Books uses the collected personal data only for the purpose of using the online shop or the respective offer or service for which the customer has registered. In addition, Awa Books can use the customer's e-mail address to inform them of important changes, for example in the scope of the offer, or in the event of technically necessary changes.


After the contract has been fully processed or after the customer account has been deleted, the customer's data will be restricted for further processing and deleted after the retention periods under tax and commercial law have expired, unless the customer has expressly consented to further use of the data or Awa Books agrees to do so reserves the right to use data beyond that permitted by law. The deletion of the customer account is possible at any time and can be done either by sending a message to the contact details given below (see section 9 below) or using a function provided in the customer account.


3. Legal basis for collecting and processing personal data

The legal basis for the collection and processing of the customer's personal data depends in each individual case on the respective purpose of the data processing. In particular, the following are eligible:


  • safeguarding the legitimate interests of Awa Books, provided that the interests of the customer or fundamental rights or freedoms are not inappropriately impaired;


  • the conclusion or performance of a contract; or


  • Consent of the customer at the time the personal data is collected. The customer can revoke his consent at any time. For this purpose, the customer can send a corresponding message to the contact details described below. The legality of the data processing that has already taken place remains unaffected by the revocation.


4. Use of cookies and use of data

4.1. Cookies

Awa Books can use cookies to continuously improve the website for customers. Cookies are small pieces of software information that are stored on the customer's computer hard drive by web browsers (e.g. Google Chrome, Internet Explorer or Mozilla Firefox) in order to facilitate the use of the website (e.g. language selection, shopping cart, etc.).


Some of the cookies used by Awa Books are deleted again at the end of the browser session, i.e. after closing the web browser (so-called session cookies). Other cookies remain on the device and enable Awa Books to recognize the customer's web browser the next time they visit (so-called persistent cookies). The duration of the storage can be found in the overview in the cookie settings of the web browser.


Most web browsers automatically accept such cookies, but the web browser can be configured in such a way that they do not accept or save cookies. If cookies are deactivated, however, the functionality of the website may be restricted. Details on this can be found in the operating instructions or the help function of the web browser.


4.2. Use of the data

The anonymized data, which is recorded by means of cookies when the Awa Books website is accessed, can be used for web analysis purposes, to optimize the website and to measure performance. Awa Books can use third-party providers for this, some of which have their own data protection regulations, over which Awa Books has no influence.

Awa Books uses functions of the following web analysis services:


Google Analytics
The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.


Google evaluates the use of the website in order to compile reports on website activity and to provide Awa Books with other services relating to website activity and internet usage. The IP address transmitted by the customer's web browser as part of Google Analytics will not be merged with other Google data.


The information generated by cookies about the use of the website is usually transmitted to a Google server in the USA and stored there. Google complies with the data protection provisions of the “Swiss-US Privacy Shield” agreement and has registered with the US Department of Commerce for the “Swiss-US Privacy Shield” (information on the Swiss-US Privacy Shield can be found at: ).


Further information can be found in Google's data protection declaration at: .


Google AdWords and Google Conversion Tracking
The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.


Awa Books uses so-called conversion tracking as part of Google AdWords. When the customer clicks on an ad placed by Google, a conversion tracking cookie is set. These cookies lose their validity after 30 days at the latest and are not used to identify the customer. If the customer visits Awa Books website and the cookie has not yet expired, Google and Awa Books can see that the customer clicked on the ad and was redirected to this page.


Awa Books learns from Google the total number of users who clicked on the ad and were redirected to a website with a conversion tracking tag. However, Awa Books does not receive any information with which the customer can be personally identified.


Further information can be found in Google's data protection declaration at .


4.3. Social media content

Awa Books can use social media plugins from social networks such as Facebook, Instagram or Twitter on the website.


When the customer calls up a website that contains such a plugin, the web browser establishes a direct connection to the servers of the respective social network. The content of the plug-in is transmitted directly to the web browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that the customer's web browser has accessed the corresponding Awa Books website, even if the customer does not have a profile on the relevant social network or is not currently logged in. This information (including the IP address) is transmitted directly from the customer's web browser to a server of the respective provider (possibly in the USA) and stored there. If the customer is logged in to one of the services, the providers of the social network can directly assign the visit to the Awa Books website to the profile in the respective social network. If the customer interacts with the plugins, for example using the “Like” or “Share” button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published on the social network and displayed to the customer's contacts there.


These social network platforms have their own data protection regulations, over which Awa Books has no influence.


The purpose and scope of the data collection and the further processing and use of the data by the providers on their pages as well as a contact option and the related rights of customers and setting options for the protection of privacy can be found in the provider's data protection information:


If the customer does not want any of these plugins to be loaded, it is recommended to log out of the relevant social network. Furthermore, various web browsers can be set or supplemented with add-ons (e.g. Facebook blockers) so that the social media plugins are not loaded.


5. Newsletter

If the customer would like to receive a newsletter offered by Awa Books, Awa Books requires the customer's email address and other information that allows verification that the customer is the owner of the specified email address and that the receipt of the Newsletter (so-called “double opt-in” procedure). If the customer wants to register for a newsletter as a registered customer, he can give his consent at the time of registration or later using the registration function in the customer account.


With the newsletter, the customer regularly receives recommendations and offers that might interest him. For this purpose, Awa Books collects and processes personal data relating to the customer's usage behavior on the website, orders from Awa Books and how the customer uses the newsletter (e.g. whether the newsletter is opened or which web URL links are clicked on). Awa Books can evaluate this data for statistical purposes in order to better tailor the content of the newsletter to the interests of the customers.


The processing of the personal data entered in the newsletter registration form is based on the customer's consent, which the customer can revoke at any time for the future. The revocation takes place either via the "Unsubscribe" link in the newsletter, written notification by the customer to Awa Books at the address below or by deregistering in the customer account. Awa Books uses the collected personal data for the content design and the dispatch of the newsletter. It will not be passed on to third parties for your own (advertising) purposes.


Awa Books stores the personal data stored by the customer for the purpose of receiving the newsletter until the customer unsubscribes from the newsletter.


6. Passing on your data

Awa Books will not disclose customers' personal data to third parties. This does not apply if the customer has consented to the data being passed on to companies that are not affiliated with Awa Books or if Awa Books is legally, officially or judicially obliged to do so. In addition, if service providers who support Awa Books in data processing, the administration of the website or in any other way as well as in the provision of the products and services requested by the customer, are called in (e.g. parcel or newsletter delivery service providers). These third parties are obliged to maintain the same level of security and data protection as Awa Books.


7. Data security

Unfortunately, the transmission of data over the Internet is not completely secure. Awa Books works with service providers and internet providers who take appropriate technical and organizational security precautions to protect customers' personal data. However, Awa Books cannot guarantee the security of the data transmitted by the customer. Any data transfer is therefore at your own risk.


8. Your information and cancellation rights

Of course, every customer is free to inform Awa Books at any time - for example in an email - that the personal data should not be used to contact us in the future. Participation in the special services on the Awa Books website, such as the newsletter service, can also be revoked at any time.


In addition, it is possible to obtain information about the processing of the data or to request a copy of the personal data collected via the Awa Books website.


9. Contact

If you have any questions about this data protection declaration or data protection at Awa Books, a customer can contact Awa Books using the following contact details:


Awa Books

c / o Manee

Wallisellenstrasse 255

8050 Zurich



10. Final provisions

Should individual provisions or parts of these data protection provisions prove to be void or ineffective, this shall not affect the validity of the remaining data protection provisions.


The place of jurisdiction and the applicable law are based on the terms and conditions .




As of April 3, 2021


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